One inbox for every customer conversation.

Manage WhatsApp, Instagram, X, tickets, automations, and AI-powered replies from one operational platform built for high-growth commerce teams.

Connects with+ 12 more
NU
Nura Co.
Riyadh · KSA
Operations
Inbox 128
Tickets 42
Automations
Analytics
Channels
WhatsApp 94
Instagram 26
X 8
Unified inbox
128 open · 4 unassigned
AllMine · 12VIP · 7SLA
LH
Layla Hassan2m
My order #4821 hasn't shipped yet…
SLA · 28mVIP
OM
Omar Al-Mansour9m
Can I exchange the size from M to L?
Returns
SA
Sara Al-Otaibi17m
Loved the new collection — when is the…
INew lead
YK
Yusuf Khalid31m
Coupon code BLACK20 isn't applying
XBilling
FN
Fatima N.1h
Shipping to Doha — any duty fees?
Shipping
Type a message…
First response
42s
↓ 63%
vs. last week
AI-resolved today
1,284
62% of total
across 4 channels · live

Stop switching between platforms.

OPEX centralizes conversations, workflows, tickets, and automations into one operational system — so your team works from a single source of truth.

Before · Fragmented operations

Tabs, tools, missed messages.

Your team juggles seven apps, conversations slip through the cracks, and replies depend on who's online.

WhatsApp · 42 unread
IInstagram DMs
XX mentions · 18
TTikTok comments
GGmail ticketsAgent typing
📋 Spreadsheet tracker
SSlack threads
Instagram DM unread
4h waiting · @sara_alotaibi
⚠ Avg. response: 4.2h⚠ 18% messages missed⚠ No SLA tracking⚠ Context lives in DMs
With OPEX · Operational clarity

One operational system. Every channel.

Conversations, tickets, and automations flow through a single inbox — assigned, routed, and resolved.

Layla HassanARAishaSLA · 28m
ISara Al-OtaibiMKMiraAI · routing
XYusuf KhalidARAishaResolved
Omar Al-MansourRTRanaAuto-reply
IFatima N.MKMiraResolved
✓ Avg. response: 42s✓ 99.4% SLA met✓ Full customer context✓ AI handles 62%

Four modules of customer engagement.

An operational layer for every conversation, automation, engagement signal, and support workflow — engineered for modern commerce teams.

CONVERSATIONS

Every channel.
One thread.

Reply on WhatsApp, Instagram, X, and TikTok from one inbox. Assign teammates, leave private notes, and see the full customer profile beside every message.

Live
12I6X3T2
INoor S. on InstagramMK
Layla H.VIPOrder #4821 hasn't shipped...AR
ISara A.New leadLoved the new collection...MK
XYusuf K.BillingCoupon BLACK20 won't applyAR
Omar A.ReturnsCan I exchange M → L?RT
Unified inboxTeam assignmentPrivate notesCustomer profile
AI & AUTOMATION

AI that knows
your business.

Smart routing, auto-tagging, and AI-suggested replies grounded in your order data and policies. Build SLA triggers and workflows in minutes.

LHWLaylaMy order #4821 hasn't shipped yet...2m
AISuggested replybased on order data
Drafting reply
Hi Layla! Order #4821 shipped this morning via Aramex. Since it was delayed, I've added SAR 50 credit to your account. Arriving Wednesday.
SendEditRegenerate
AI reply assistantSmart routingAuto-taggingWorkflow automation
ENGAGEMENT

Social, scheduled
and supported.

Schedule posts, monitor comments across channels, and turn every interaction into a tracked operational signal — without leaving OPEX.

Schedule a postDraftScheduled
SPRING '26
LINEN DROP
Linen, light, and ready for the season. Drops Friday 8pm KSA
#SpringDrop · #linen
Post to
IInstagramWhatsAppXX
When
Fri · Mar 18 · 09:00 KSA
Comment managementPost schedulingCross-channel calendarCampaign tracking
SUPPORT OPERATIONS

Tickets, teams,
and outcomes.

Track every ticket against SLAs, measure team performance, and surface the operational metrics that drive resolution rates and CSAT.

Open ticketsLive
#4821Shipping delay · Layla H.ARSLA 28m
#4798Exchange M→L · Omar A.RT1h left
#4775Coupon issue · Yusuf K.ARResolved
First reply
42s
↓ 63%
Satisfaction
4.86/ 5
↑ 0.12
Resolved
1,284
today
TicketingTeam workflowsAnalyticsResponse trackingResolution metrics

AI that understands customer context.

Not a chatbot. Not magic. An operational assistant that reads order history, customer tier, and policy — and writes replies your team would actually send.

AI
Layla Hassan · WhatsApp
OPEX AI · drafted using 4 context sources
12:04
My order #4821 hasn't shipped yet — it's been 4 days. Can someone check?
AISuggested reply98% match · GPT-flagged
Drafting reply
Hi Layla, I just checked order #4821 — it shipped this morning via Aramex (tracking ARX-91K28). Since it passed our 48h SLA, I've credited SAR 50 to your account. Arriving Wed.
SendEditTone: Empathetic ▾
⌘ K · Regenerate⌘ E · Edit⌘ ↵ · Send
Customer context
TierVIP · 14k SAR
Orders23 lifetime
Last order#4821 · 4d ago
StatusDelayed
CarrierAramex
TrackingARX-91K28
Last contact12 Mar 2026
  • 01

    Grounded in your data.

    Every suggestion reads from Shopify, Salla, or Zid — order status, returns, loyalty tier, and tracking — so replies are accurate by default.

  • 02

    Tone you control.

    Calibrate voice per brand — empathetic, concise, formal — and OPEX AI writes in your team's house style across every channel.

  • 03

    Always in the loop.

    AI drafts, your team approves. Auto-send is opt-in by intent — refunds, exchanges, and VIPs always route to a human.

  • 04

    Measurable lift.

    Track AI acceptance rate, edit distance, and resolution time — the only AI metrics that map to operational outcomes.

Build automations for your real playbook.

Win back inactive customers, follow up after every order, send VIP perks — connect triggers, conditions, and actions in minutes without touching code.

Win back inactive customersRe-engage high-value buyersActive
When
Last order older than 60 days
ANDorder value above 300 SAR
Then
Send WhatsApp re-engagement message
Attach 15% off coupon
142triggered · 30d68%open rate24%repurchased
Post-sale follow upReviews & referrals after deliveryActive
When
Order marked as delivered
THEN WAIT2 days
Then
Ask for a product review
Send referral code REF15 (15% for a friend)
28triggered · today19reviews6referrals
34 triggers across order, customer, and channel events
52 actions incl. WhatsApp, email, Shopify, Salla, Zid

Engagement is an operational signal.

Every comment, mention, and DM flows into the same workflow as your support tickets. Schedule, respond, and measure from one connected system.

Scheduled · 14Drafts · 6Published · 218Analytics
Schedule a postNext of 14 scheduledDraftScheduled
PREVIEW
SPRING '26
LINEN DROP
Change image
Caption
Linen, light, and ready for the season 🌿 Drops Friday — early access for VIPs tonight at 8pm KSA.
#SpringDrop · #linen · #ss26
Post to
IInstagramWhatsAppXX
When
Fri · Mar 18 · 09:00 KSA
Comments · 38Mentions · 12DMs · 26
NSI
@noor.salemon Spring Drop teaser4m
Is the linen shirt available in size XL? 🙏
AIYes! XL is in stock — link in bio 🌿 Want me to hold one for you?
AH
@ahmed.hassanon Eid Sale post12m
Does EID25 stack with my VIP discount?
AIDrafting reply
RMX
@reem.mon Restock Alert28m
Bought it. Shipping to Jeddah — how long does it take? ✨
Auto-resolved · replied "2–3 business days"

The metrics your operations team actually needs.

Operational KPIs — not vanity charts. Every metric maps to a workflow you can change today.

First response
42s
↓ 63%vs. last 30d
Resolution time
14m
↓ 41%median across channels
Open tickets
128
↑ 12since 09:00
Satisfaction rate
4.86
↑ 0.12vs. last 30d
Conversations handled
Last 14 days · WhatsApp + Instagram + X + TikTok
24h14d30d90d
1,284
Mar 03Mar 06Mar 09Mar 12Mar 15Mar 16
AI-assisted · 62% Human-only · 38%
Top issues
Last 7 days · 1,284 tickets
Shipping & delivery38%
Returns & exchanges22%
Sizing & fit16%
Order status13%
Promo & discount codes7%
Other4%

Integrated into your commerce stack.

Live two-way sync with the platforms you already run on — so every reply sees the customer, the order, and the catalog.

WhatsApp Business
Official Business Platform API. Templates, broadcasts, and verified profile.
Live
Instagram
DMs, comments, story replies, and mentions — fully unified.
Live
X (Twitter)
Mentions, replies, and DMs routed to the right team automatically.
Live
TikTok
Comment management for organic posts and Shop campaigns.
Live
Snapchat
Story replies and Snap mentions in the unified inbox.
Live
Shopify
Two-way order, customer, and refund sync. Reply with full context.
Live
S
Salla
Native Salla app — orders, customers, and loyalty tier in one click.
Live
Z
Zid
Connect your Zid store for order lookup and automation triggers.
Live
Get started

Centralize your customer operations with OPEX.

Turn every customer conversation into operational efficiency. Get a personalized walkthrough — see your stack connected in under 30 minutes.

✓ No credit card✓ Full feature access✓ White-glove onboarding
Avg. response time
−63%
after 30 days on OPEX
AI resolution rate
62%
across MENA commerce
CSAT lift
+0.41
vs. previous tool
Hours saved · weekly
38h
per support agent